Lady Gaga’s album has steep drop in sales

Lady Gaga's album

After last week’s strong sales debut, Lady Gaga’s album “Born This Way” has seen a sharp decrease in sales.

The superstar’s record sold more than a million copies in its first week, but for week two only 174,000 were sold, according to Billboard.

Of course, Lady Gaga’s album was on sale for just 99 cents not once but twice after its May 23 release thanks to Amazon, which was offering “Born This Way” at the deep discount along with storage space for the Amazon cloud player service.
Billboard notes that because the promotion likely tacked on hundreds of thousands of units to Gaga’s first week sales, the second week’s drop-off seems to be at an even steeper decline than is normally expected.

At this rate, Billboard says, Adele – who has been suffering from laryngitis and had to cancel the remainder of her North American tour – could soon reclaim No. 1. The Brit singer’s “21” is currently at the No. 2 spot, with 121,000 units sold.

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